Why is Content Marketing/Posting So Important?
Only 11% to 15% of local businesses, firms, and professionals have a consistent flow of content to engage with their potential customers. Not even a blog even though an astounding 70% of people prefer to get to know a firm and its agents through online content rather than paid advertisements. If you don’t have a blog for your business. Consistently posting on social media is a must.
70% of the people mentioned above only research 1 to 2 companies or professionals before choosing to work with them. For this reason alone, it’s imperative that you have a strong content marketing strategy that showcases the strengths, knowledge, and services you offer.
A few Major Benefits of Social Media Content Posting.
Search Engine Recognition.
Google loves it when websites, and social media business pages provide lots of valuable content that their searchers want to read. In local business content marketing, the main focus is to answer as many questions as possible for your target audience, which is exactly what all the major search engines want you to do. When they see this, they automatically place more value on your website, social media pages, blogs, and help you rank higher in search engine results.
Spend Less. Get More.
Local Business content marketing costs less than almost all other forms of digital marketing for local businesses but generally sees six times more leads and conversions than your competitors that don’t have a local business content marketing strategy.
Return On Investment.
Content marketing already offers a pure return on investment alone, but it also helps to boosts other channels of marketing in your portfolio. When done correctly and consistently, you’ll start to see a jump in metrics and an increase in overall ROI for your email marketing and social media marketing efforts when you implement a local business content marketing plan.
Steps for Local Business Content Marketing/Posting
The Keys to Content Marketing/Posting
Content Marketing is not difficult, but it definitely takes lots of time to do it right. We take the time to write, proofread, edit and publish great content for our clients. Here are a few key tips to a great content marketing plan of action:
When developing content whether it is a social media post, a blog post, photo or video, you want your readers to feel like they gained something from you and/or your business for free.
It is essentially important to make sure that whatever you plan to develop that you produce it on a consistent basis. Consistency leads to momentum, engagement, and conversions.
We can’t say this enough, but please, track how your content is being consumed by your audience. That means knowing exactly how long people are on your landing pages, blogs, social media pages, website or how much of your content is being downloaded. It’s very important that you keep track of this type of information.