Search Engine Optimization (SEO)
SEO is a key component of any business online in today's digital world. Learn more via the video below. Video Length 1:39s
What's So Important About SEO? Is it Necessary?
Umm YES! It's very important and necessary my friend.
If you're like many of the business owners that are beginning to see the importance of search engine optimization as a marketing tool, chances are that you've come across quite a bit of contradictory information. You've probably heard a dozen opinions of what the most important part of your SEO campaign is - everything from links to title tags and everything in between.
The fact of the matter is that selecting the right keyword phrases is the single most important aspect of any SEO campaign. If you choose keywords that are too competitive you may never achieve any ranking for them, and if you choose keywords that no one searches for you will not receive any traffic even if your web site ranks #1. That's why it's so important to put a little extra effort into your keyword selection or hire a professional to do it like James & Edward Marketing.
Let's say that you are a real estate agent in Tampa, Florida who wants to generate additional business from the internet. While it may sound great to target the keyword phrase "real estate" because it gets over 67,000 searches each day, you would really be much better off targeting a keyword phrase like "Tampa bay waterfront real estate" which gets about 6 searches each day. Visitors searching for 3-4 word keyword phrases are more likely to convert to clients than those searching for more general keyword phrases. When coupled with the competition you'll face for a general term like "real estate" you're ROI quickly dissipates, despite the high number of daily searches.
You have to consider that someone using the keyword phrase "real estate" could be any number of people outside of our target market, such as a person looking for general real estate information, a person looking for a career in real estate, or a person looking for real estate in a location that you don't serve.
By choosing keyword phrases based on relevance, traffic, and competition you will get the highest ROI out of your SEO campaign and see results more quickly.
Advice To Help You Run A Successful SEO Campaign
Search engine optimization, also called SEO, refers to the method of improving the visibility of a website in a search engine, often using different methods of manipulating a search engine's algorithm so that the search engine directs searchers that use certain keywords to their website. This article can help you understand the concept of search engine optimization and apply it to your purposes.
Make sure that all the pages on your website load quickly. New search engine algorithms now take into consideration page response times when assigning a rank to your website. If your pages take a long time to load it could be due to your web host rather than your content. It is best to use a dedicated webserver to host your website.
Search engine optimization practices are something you have to commit to. Every year the algorithms change, so you have to stay on top of things and continuously learn. What you did last year may not work this year, so you'll have to learn new tactics, in order to optimize your site and articles.
To stay motivated when putting time into SEO, offer yourself rewards. Set traffic goals, and give yourself a special treat when you reach them. Knowing you have something special waiting for you will encourage you to put extra time and effort into your SEO, and will help you get great results quickly.
Make sure you have a call to action on every page on your website. After all the search optimization work you've done, wouldn't it be terrible if no one bought your product or service? Don't do so much search engine optimization work that you forget the reason you're doing it. Customers are more likely to buy if you remind them to.
If you have a WordPress blog, install the "All in One SEO Pack" plugin. This plugin optimizes your WordPress blog for search engines automatically. You can either use the default options provided or fully customize the plugin to meet your blog's unique SEO needs. The plugin is also compatible with other WordPress plugins, such as Ultimate Tag Warrior and Auto Meta.
When trying to search engine optimize your blog posts, make sure that you focus on the title tag independently from the overall blog title. This will cause both to be associated separately but together in a way that will instantly cause it to be brought up in searches and increase your website page rankings.
As you see from the very little that I've explained above, there's a lot that goes into SEO. It's designed on an individual basis for your particular product or service. Everyone and every business are unique in its own way. Being unique is what helps raise you above the rest and sets you apart from the competition. This is where James & Edward Marketing comes in.
We are unique ourselves and we do not group everyone into the same bucket, get it? Each and every one of our customers is unique and we treat you as such. Working with us we'll get very deep in regard to your business wants and needs. If you need assistance with SEO, we're here to help. Book a call with us today.